Monday, April 29, 2024

LO4: front cover: Evidence of editing, version controls, review of assets, client and audience feedback

Front cover

Assets


UTOPIA Arts version 1 










Version 2

In this version of my edit I experimented with the warmer 'sunshine filter' to emphasis the cozy and relaxing eathsteatic of my magazine. However I felt the filter causes the model to blend into the background making it not stand out enough.

However in this version I didn't like the shade of yellow so this was later changed, and due to seeing my masthead enlarged I have decided I want to decrease the size of masthead to look more elegant 














I selected the shade of yellow I am happy with to create the borders.

Finalize the layout version 3
















I added my 'Win' asset that I created with the pen tool using the brush tool 100. I want to change the white background colour to cream so that it looks more interesting.

I neatened up the yellow boarders using the pen and lasso tool to create straighter lines. 

I changed the image size and its position so that the model is the main focus of the front cover but we can still see the pottery in the background. 

I added a white box for secondary image to be placed over top.


I isolated the models hoodie using the magnetic lasso tool and increased saturation of hoodie 







version 4 












I decreased opacity added secondary image added text.

version 5
















I added green text to my cover lines however I feel it clashes too much to the yellow background.

I changed the typography on 'win' and 'patterns' to be more cohesive with my magazine. 

I increased the opacity on main heading as it is the most important story on the front cover.

version 6 





















I made the text larger and changed the dark green text to white as it is easier to read.



I have done a quick digital sketch of graphics I want to add that weren't in my original plan, I've added these graphics because I thought the main story line was to bear and didn't draw attention enough and I felt the magazine overall was lacking in its nature theme so to combat this I will depict vines that will be used as borders.

I added another white graphics in the bottom left corner as it looked to bare.




I re-used asset surrounding circle 1 and rotated it for circle 2.


I re-used asset graphic from the top left of the magazine to draw interest to the main cover story. 

version 7 


I added text in circle 2 


I used google to find a non copywrite barcode website so that I can add a barcode to my magazine without facing copywrite issues.


I added the prince and location above the barcode using the text tool and used the same font: Baskerville old face, in size 10, to keep the magazine looking consistent.

version 8 



version control: version 1 vs version 8 

In version 8 of my magazine's front cover you can see that I kept the yellow borders, main cover image and most of the masthead from version 1 however I changed the leaf graphics on the 'A' as I felt it needed to look cleaner and more sophisticated. And I decreased the sizes and position of the masthead and main cover image. Adding more graphics to my front cover has made it look more interesting and appealing.


Version control DPS

Version 1
 
In version one I created my layout by following my pre-production document, I added in my article text in the correct font and size so that I could position it to my liking. 

Version 2

In version 2 I added in my edited article, editors note, pictures and rearranged the layout of my white box's and text to appear more visually appealing and easy for the audience to read.



Version 3

In version 3 I changed the layout in the bottom right corner, added in a graphic, changed one of my images as it didn't relate to my story's theme and added in a mini story relating to my new image because I wanted to fill in unused space. I also added more information to my work shop section.

Version 4

In my final version I have added in more graphics to give off a friendly aesthetic and make the page more visually appealing and interesting to the viewer.

                               Version 1 vs 4

V1 has been improved in V4 to look allot more like my original layout plan, in V1 I found it hard to replicate my drawn out plan in a digital platform but I think in V4 I have succeeded in my replication.
In V4 I have adapted to my body text and used the space of my DPS well. Compared to V1 V4 is allot more visually interesting because of the graphics and images I added in. The images and graphics I used relate to my body text and are on theme, this creates some visual story telling for the reader, this means the reader will be quickly engaged and interested in V4, however as V1 only has the body text and headline some readers would initially find this to boring to be engaged.



Review of assets

Front cover 


I have continuously used the same brush tool for the leaf pattern to make the front cover cohesive and only changed the size and angle of the leaf as well as added swirls to resemble shoots for texture.  



This vine boarder matches my other leaf graphics as I used the same brush type the swirls I added connote whimsy which relates to my art genre.





Originally I was just going to just use white text for the cover lines, but instead I decided to highlight the cover lines with yellow box's. The yellow box's are bright and eye catching and make the text stand out. The simple shape connotes the clean and minimalist aesthetic I am aiming to produce in my magazine. 

I improvements my original masthead 'A' graphic by using a shaped brush in Photoshop instead of drawing with a preset brush, I changed the branch from a 'y' shape to an 'r' shape as I felt I needed to makes the A look cleaner and more professional. 






DPS

I have replicated the doodle style well on the computer by selecting the marker brush tool. I think this art style fits my target audience well as its not too cartoonish and childish. I think this graphic makes the image I placed it on feel more personalized.


I added in the vine graphics I made to surround my main DPS image these graphics draw the readers eye and connote importance to the reader. I think this graphic targets my readers well because its relaxing and from an art perspective it interesting to look at.







I have made a paintbrush pot graphic I made to be placed in my workshop section as it relates to the subject matter. Like my Cake graphic I have replicated the doodle style well on the computer by selecting the marker brush tool. I think this art style fits my target audience well as its not too cartoonish and childish. I think this graphic makes the image I placed it on feel more personalized.





Client and audience feedback

Front cover

UTOPIA Arts Magazine (google.com)            Examples seen bellow: 

Due to this feedback I think I will thicken the font of the text that is on the white background.

Due to this feedback I will keep my magazine as it is and edit minor changes.

Due to this feedback I think It is obvious enough that my target audience is 30+ year old women.

To keep the classic and clean look I am going for I will not add any more graphics.

Due to this feedback I will keep my typography colour scheme the same.

I have also been given verbal feedback to decrease the price of my magazines to compete with competitors and align my cover lines and change the main cover line box from yellow to green to draw attention by creating contrast.


I have taken this feedback into consideration and decrease the price of my magazine and align my cover lines using the grid found in the view tab, I also experimented with a green box on the main cover line but I decided that it didn't feel cohesive with the magazine and it made the cover feel less bright and happy  so I changed it back to my original yellow shade.











DPS

https://docs.google.com/forms/d/e/1FAIpQLSfVdE8x8SWhMgicgqJnEN3EDSVc6LCHuXqRtfpMid_wdWxGqg/viewform?usp=header



100% of people said yes


My responses include:
- more plant graphics.
- more doodle graphics. 
- graphics to add dimension in the textbox's.


                                                               100% of people said yes


100% of people said yes


100% of people said yes


My responses include:
- nothing more than adding more graphics.
- change the black heading text to white?
- add a darker patterned border around some of the box's.



Because of this feedback I have decided to add more doodle graphics to my DPS such as plates cups and pots that relate to my pottery and art theme. I don't think I will change my heading colour as it creates contrast and draws the viewers eye. And I wont change the borders of my white box's as I think along with all of my text it will make my DPS to busy. 





Friday, April 19, 2024

LO3: Body copy for articles

Interview questions asked to Fired Up and Painting

1. what attracted you to creating this business

2. how did you get where you are today 

3. what do you like about pottery

4. What work Do you most enjoy doing

5. Who are you and what do you do

6. what themes do you pursue in your work

7. what Your favourite artwork

8. what / who has inspired you

9. What jobs have you done other than being an artist

10. what do you like/ dislike about your work

11. what is your dream project.

12. What type of clay do you use

13. How long does it take to complete your work 

14. How long have you been making pottery 

15. What temperature do you fire

16. What is a typical day of work for you

17. Do you sell your completed products online/ do you have an Etsy 























Version 1 Edited interview

I like how pottery is very unpredictable, clay in its raw state can dry to quickly, cause stress cracks, it's an enormous subject, I find it's like making a curry and playing with your spices until you create a consistent outcome your happy with. I have worked with pottery for 12 years those years included 3 years of intensely playing with recipes and making mistakes. I have 30 years of painting experience and a degree in fine art, I love art however there are many difficulties in becoming an artist, making an income is very difficult due to how limited and lacking opportunities are in the art world. Because of this I needed to find something to do with my degree, so I went into teaching, and it sucked the life force out of me , there was no time for my own work while teaching and I was fighting to regain creativity, but I had to think about making money and I still do now I have to think about marketing my art and paying the bills for my business. I enjoy working in a creative community because we can learn from each other, that's why in my workshops I want to help to get the creativity out of others and give them the confidence to tap into something they will be happy about producing. The creative process needs to flow and bounce its limitless, that’s why I like working faster and sporadically dipping between different protects, as much as I want to, I’m just too busy to sit and paint. I coexist In a collaborative group of female creators and makers; we support each other by networking and giving each other inspiration. My inspiration often comes from my customers, they have done so many things in their own  lives and they have such interesting stories , and the social impact of my business feels very important for my creativity. I love seeing allot of art online form lots of different people but some of my favorite artists are Nataly Rhyme , Kurt Jackson and Jolynn nelson. In my ceramics work I tend to pursue themes of habitat, weeds, birds’, manmade houses and natures forming houses, seascape and harbour’s. My work is very maverick it's not tied to a particular subject, I like using many different techniques and I then simplified my products to satisfy what shops need creating a body of 7 or 8 products is important. It takes about 4 week to complete my work proses. I use white earthen as it's a low fire clay for my own work and the pottery that can be chosen to paint this makes it energy efficient and cost effective. A typical day of work for me starts at half 8, I glaze pottery , unload the climb , have my staff wrap products, I clean, order stock  and sometimes set time aside for planning and developing products that I want to sell. I've expanded my business pottery painting business by focusing on canvas painting workshops. As the constants of potter painting is to exhausting, I want to the grow these workshops to be the focus of my business but first it needs to be supported by the pottery painting.


version 2 edited interview


I like pottery because it's very unpredictable, for example clay in its raw state can dry to quickly and cause stress cracks, which can lead to interesting outcomes in the pottery, it's an enormous subject, I find it's like making a curry and playing with your spices until you create a consistent outcome your happy with. I have worked with pottery for 12 years those years included 3 years of intensely playing with recipes and making mistakes. I dislike the admin side of running a small business but working in the Civil Service for 2 years gave me insight into a work ethic that has helped me to create my own business. I have 30 years of painting experience and a degree in fine art, I love art however there are many difficulties in becoming an artist. 20 years ago, making a living from painting was not realistic due to the lack of opportunities in the art world. Because of this I needed to find something to do with my degree, so I went into teaching, and it sucked the life force out of me and it made me feel like I lost my creative artistic self, there was no time for my own work while teaching and I was fighting to regain creativity, but I had to think about making money and I still do now I have to think about marketing my art and paying the bills for my business. 

I enjoy working in a creative community because we can learn from each other, that's why in my workshops I want to help to get the creativity out of others by using my teaching experience to create a productive space, help develop my customers skills and give them the confidence to tap into something they will be happy about producing. I've expanded my pottery painting business by purchasing the room above my current business setting to focus on my canvas painting workshops. The constant day to day demands of running the pottery workshop can be exhausting that’s why I want to grow the painting workshops into being the focus of my business but first it needs to be supported by the pottery painting business to pave the way. The creative process needs to flow and the range of creative projects I could get involved in is limitless, that’s why I like working faster and sporadically dipping between different projects, as much as I want to, I’m just too busy to sit and paint. 

I coexist In a collaborative group of female creators and makers that run similar businesses to mine; we support each other by networking ,giving each other inspiration and sharing our own techniques from our artistic knowledge. However, my inspiration often comes from my customers, when I chat to the them, I find out that they have done so many things in their own  lives and they have such interesting stories, I have found through covid isolation that the social interaction from my business is very important and impacts my inspiration when creating art and producing new painting workshops for customers. I love following seeing allot of art online from lots of different people but some of my favourite artists are Natalie Rhymer , Kurt Jackson and Glynn Masey. In my ceramics work I tend to pursue themes of habitat, weeds, birds’, manmade houses and natures forming houses, seascape and harbour’s. My work is very maverick it's not tied to a particular subject, I like using many different techniques this comes from teaching as I had to teach many different topics, I'm now comfortable with not catering to galleries who want a repetitive way of working and a set style. Once the creative process is over, I simplified my products to satisfy what shops need creating, perhaps a body of 7 or 8 products is required important. It takes about 4 week to complete my work process. I use ‘white earthen’ as it's a low fire clay and its cost effective for my own work and some of the pottery that is sold in my pottery paint business, this makes it energy efficient and cost effective. 

A typical day of work for me starts at half eight in the morning, I glaze pottery , unload the climb , have my staff wrap products, I clean, order stock,  and sometimes set time aside for planning and developing products that I want to sell, I create workshop advertisements and answer messages/emails on my business's social media. Some advice I have for other small art businesses is to: Try not to panic when things go quite and bills need to be paid just keep on growing and try your best, having a quiet period is a natural aspect for all businesses, expand your business by creating different workshops and aim for 10 bums on seats, create a good atmosphere in your business setting this is good for you and your staff's mental health as well as improving your customers enjoyment, Involve yourself in creative cooperatives as they can lead to more opportunities for example I'm going to the Fringe exhibition in Holmfirth to display and sell my work. Try to create advertisements on multiple social media platforms to access a larger audience. You can find me on My Instagram @firedupandpainting and My Facebook @firedupandpainting Sarah moss art.



Version 3 edited interview 

On April 13th I interviewed Sarah Moss, a female business owner about her pottery paint and work shop business at 'fired up and painting' in Aston Springs. 

Q/ Why do you like pottery? 
SARAH I like pottery because it's very unpredictable, for example clay in its raw state can dry too quickly and cause stress cracks, which can lead to interesting outcomes in the pottery. It's an enormous subject, I find it's like making a curry and playing with your spices until you create a consistent outcome your happy with.

Q/ How have you got where you are today? 
SARAH I have worked with pottery for 12 years, those years included 3 years of intensely playing with recipes and making mistakes. I dislike the admin side of running a small business but working in the Civil Service for 2 years gave me insight into a work ethic that has helped me to create my own business. I have 30 years of painting experience and a degree in fine art. I love art however there are many difficulties in becoming an artist; 20 years ago, making a living from painting was not realistic due to the lack of opportunities in the art world. Because of this I needed to find something to do with my degree, so I went into teaching, and it sucked the life force out of me and it made me feel like I lost my creative artistic self. There was no time for my own work while teaching and I was fighting to regain creativity, but I had to think about making money and I still do now as I have to think about marketing my art and paying the bills for my business.  

Q/ Why do you like the creative industry? 
SARAH I enjoy working in a creative community because we can learn from each other. That's why in my workshops I want to help to get the creativity out of others by using my teaching experience to create a productive space, help develop my customers skills and give them the confidence to tap into something they will be happy about producing.

Q/ How did you expand your business? 
SARAH I've expanded my pottery painting business by purchasing the room above my current business setting to focus on my canvas painting workshops. The constant day to day demands of running the pottery workshop can be exhausting, that’s why I want to grow the painting workshops into being the focus of my business, but first it needs to be supported by the pottery painting business to pave the way. The creative process needs to flow and the range of creative projects I could get involved in is limitless, that’s why I like working faster and sporadically dipping between different projects, as much as I want to, I’m just too busy to sit and paint. 

Q/ What or who inspires you? 
SARAH I coexist In a collaborative group of female creators and makers that run similar businesses to mine, we support each other by networking, giving each other inspiration and sharing our own techniques from our artistic knowledge. However, my inspiration often comes from my customers, when I chat to the them, I find out that they have done so many things in their own  lives and they have such interesting stories. I have found through covid isolation that the social interaction from my business is very important and impacts my inspiration when creating art and producing new painting workshops for customers. I love following allot of art online from lots of different people but some of my favorite artists are Natalie Rhymer, Kurt Jackson and Glynn Masey. 

Q/ How do you pursue your themes in your personal art?
SARAH In my ceramics work I tend to pursue themes of habitat, weeds, birds, manmade houses and natures forming houses, seascape and harbour’s. My work is very maverick, it's not tied to a particular subject. I like using many different techniques, this comes from teaching as I had to teach many different topics. I'm now comfortable with not catering to galleries who want a repetitive way of working and a set style. Once the creative process is over, I simplified my products to satisfy what shops need creating, perhaps a body of 7 or 8 products is required. It takes about 4 week to complete my work process. I use ‘white earthen’ as it's a low fire clay and its cost effective for my own work and some of the pottery that is sold in my pottery paint business. this makes it energy efficient and cost effective.  

Thank you to Sarah for allowing me to create this interview.

If you like creating art why not try to win a 'Mabef M22 box easel' by sending in your work to the 'Holly and Co' 2024 Fall competition. The artwork must be an A4 self portrait, there are no restrictions on your choice of medium. The deadline is the 31st of November. To find this competition just look up www.holl&co.com.
Good luck!































































































Monday, April 15, 2024

LO3 setting up photoshop












The measurements I will use are the same as the 'Aesthetica' magazine.

width: 21cm
Hight: 29.5cm
gutter: 

300 raze is a high quality resolution used for printing in the publishing sector. this resolution means that the final product will not look pixelated. This resolution also means the file I will be using will be lossless. The only downside is the amount of storage it takes to save them.




LO3: Contact sheet and evaluation






In my Front Cover I will be using image number 4 as my main cover image and crop it so that it matches my mock up as a mid shot. I have chosen this image because she looks friendly and relaxed, and the background showcases her pottery shop. By using this model I have targeted my audience of 35-50 year old women  by giving them a relatable ideal self who is in the same age range and gender as them. I am using this image as the model is a small art business owner, I will be interviewing her as she will be the story of the main cover line and entire focus of my double page spread.

In my Contents page I will be using the same image I am using for my front cover it will be in the top left corner in a much smaller scale. 

In the Double Page Spread images 6,7,8,9 and 12 will be used. I will use image number 7&8 by combining the background from 8 with the model from 7 using the magnetic lasso tool on premier photoshop, this will create the main image on the double page spread. Image 9 will be half the size of the main image. Image 12 and 6 will be the same size as they both showcase settings relevant to the article.

Justifying the quality of photos used      

Image 6 will be used because the setting is relevant to the article. Image 12 is appropriate for the magazine because the setting is relevant to the article and reflects UTOPIA Arts recurring theme of nature and connotations of happiness and peace. I will be using image 9 as its aesthetically features tools and plants lit by the sunlight connoting a calming atmosphere and freedom of expression due to the brushes, sponges and other art equipment cluttering the image. Image 8 is being used because it has a better quality background due to the angle it is taken and it showcases a piece of important machinery to the business that links to my interview, image 7 will be used as it has better lighting than image 8 that highlights the model face bringing attention to her happy facial expression.

The images that are unusable include 1&2 as there is a glair on the glass case next to the model that is too distracting as it draws less attention to the model, image 3 as the model doesn't look relaxed enough to give of the right connotations I want the main front cover image to produce, image 5 as the door frame draws to much attention instead of the attention being the business inside as that is meant to be the purpose of the image, and images 11&10 are taken at the wrong angle therefore making them unsuitable.


































































LO3: Creating production materials

Front cover   Double page spread