LO4: Evaluation

Front cover

I have met the brief by creating the front cover of a new magazine aimed at a Sheffield audience that has all been originally produced by myself created on desktop publishing software. I have been able to produce a proposal with sample materials for an original media product to a client brief, plan and develop pre-production materials for an original media product to a client brief, create production materials for an original media product to a client brief and carry out post-production techniques and processes for an original media product to a client brief.

I met my proposal ideas by creating an aesthetically cozy magazine that will entertain the viewers in their free time and provide information and promote and advertise different local artistry business and events in Sheffield for the reader to enjoy, advertise their product and business in and learn from as a relaxing activity.  

I appealed to my audience of ABC1 women aged 35-50 by featuring middle aged women on my front cover so that the reader can relate to the model and are encouraged to view them as an ideal self, to do this I have taken Laura Mulvey's male gaze theory into consideration and subverted the male gaze by dressing my model appropriately in mainstream clothing item so that it is relatable to the target audience. Stereotypically an ABC1 audience is more intellectual meaning they will want to read a magazine that has allot of text and more dense wording. Because of this I included many cover lines and richer more complex wording. The artwork I chose in the secondary image of my front cover is a stereotypically femenin butterfly displayed to stereotypically target my female readers.

I met my proposal ideas and appealed to my genre of  'small local arts business' by following codes and conventions of the genre such as presenting artwork on my front cover, advertised local 'events' in Sheffield, selecting topics of interest to business owners and artists on the cover lines, choosing a small art business for my main cover story and having a minimalist aesthetic.

 

DPS

I think I have met the brief for creating a local art and business magazine that targets middle aged women. This is because I have followed magazine conventions by advertising my DPS main article and competition advertisement on my front cover creating synergy with my front cover, this cohesiveness strengthens 'Utopia arts' brand identity.

In my double page spread I have Interviewed a business local to Sheffield and used them as my articles main subject matter, this helps me focus on my target audience of people that live and or work in Sheffield because local art businesses will be something they are interested in. My article follows magazine conventions as its laid out in columns.

My text follows magazine conventions for clear and easy reading because all text except the headline has a white background, its main body size is 12 and all of the text is black. This is important as my audience enjoys having allot of reading material.

I have met my brief by using a specific house style in my DPS. This is shown through my use of select  colours; yellow, black, white and green, I have consistently used serif fonts only and I have kept my text sizing consistent.

All of my images connote my art theme due to my chosen setting and subject matter. Most of my readers can easily see my models as ideal selves because they are middle aged women like my target audience. All of the costume's in my magazine are relaxed and mostly business appropriate this helps my target audience of women in the art business relate to my models. However I think if I was able to oversee what my models were wearing I would change their costumes and dress them in a more business appropriate style. The warm lighting in my images connote comfort and denote natural lighting. I have included art setting's such as the 'Fired up and painting' workshop to inspire my readers that want or have an art business themselves.

My DPS layout follows magazine conventions because I have sectioned out my pages based on the story I am concentrating the writing on and added images to make the page more visually appealing. Unlike my front cover my DPS pages are not overly busy and loud as I want the reader to relax and easily focus on different sections of the DPS. The graphics in my DPS connote my art theme and connote a friendly and happy mood to my readers.