LO2: Gaining permissions

 Emails exchanged with Fired Up and Painting:

  

LO2: Call sheets

 

LO2: Risk assessments and Recce forms

 

LO2: Photoshoot plans

Intended ideas for my magazine's

Front cover

Contents

DPS

These images fit my chosen genre and audience demographic of my magazine because they denote middle aged women, business wear, art and pottery and they connote maturity, creativity and professionalism, most of these images also fit my colour scheme of yellow/orange green and white. 

LO2: Legal and ethical issues

Obscene Publications Act, its illegal to publish content that may negatively impact readers make shore content is not offensive and is appropriate for the audience. I am creating an small business art magazine,my audience is a ABC1 audience aged 35-50, my audience is 89% female and 11% male, because of theses statistics to relate to my audience I will use female models this means the audience will not want to see the models through a stereotypical male gaze and instead I will depict my models as an ideal self so that my audience can aspire to be like them. My models will subvert stereotypes of women so that my audience have positive role models that are powerful businesses owners, they will be represented as hard working while having emotions, families and values instead of stereotypes that label women as overemotional and therefore incapable of running a business/ working to a great standard, they wont be sole maternal carers that stay at home while there partner works. To represent my target audiences age correctly I will interview artists in the 35-50 year old range so that their voices are heard, instead of interviewing a younger audience that are represented more in media as I feel my target audience is under served. In my magazine I will showcase a range of models with different ethnicity and backgrounds these models will be accurately depicted by the models themselves as business and art is accessible to all.  

Libel Law, its illegal to publish defamatory content about a person or a publish untrue information. I will adhere to this law as I am interviewing real people and writing down their true word, I will edit what they say so that it is easy to read but i will keep their facts & opinions true to what they have already told me. I will ask the person i am interviewing how they want to be represented and ask for their consent if they want to be represented as a professional i may edit a casual conversation into sounding more professional. Examples of this are not sexualise their opinion, making them sound more emotional than they were in the interview and changing my questions from what I asked them originally.

Copyright, An automatic, guaranteed legal protection of a person or entity's original literary / non-literary works from: copying, distribution, preforming and adaptation from a different party. Allows producers of content to protect their intellectual property and for it not to be used without permission. I will ed-hear to copywriter law by taking my own photographs of small business owners, to prove I have permission i have got my models to fill out a release and consent form, i have produced my own assets e.g. masthead, cover lines, I will be interviewing Fired arts as they are a small pottery paint business I will make sure this interview is copyrighted by sending my transcript to fired arts for them to approve of what i have written in my interview , I will also get them to sign a release and consent form.

Laws of contempt, It is a criminal offence to publish content that poses a risk to justice in proceedings. prevent magazines from publishing anything that is too sensationalized about a criminal case. Due to my magazines theme of small art businesses I believe fraud is a highlighted crime in the art world,

This is an example of a court case my magazine would not comment on and give an opinion on. 

Canadian police uncover 'biggest art fraud in world history' (theartnewspaper.com)

LO2: Gantt chart

 

LO2 Production schedules

 

L01: analysis of a magazine

 

LO1, Task 2: Sample materials

My fonts connote peacefulness, fluidity, elegance, self expression and professionalism this makes them fit my genre of small arts business because by having different thickness, angles and curves it shows effort was put in to the masthead as it has creative motifs linking to my art theme, its professional typography makes the business theme of my magazine appear to be taken seriously. The leaf graphics connote the peacefulness and calm that readers can receive by reading this magazine. I chose not to experiment with different colours for my masthead because I wanted it to be symplistic and clasic so that it appeals to an older audience.

By creating this mood board pf real magazine mastheads I have found that I like busy magazines with a consistent colour scheme an example of this is the 'Teen Vogue' magazine featuring Willow Smith they use the pink colour scheme in the masthead. However I dislike its use of multiple fonts I think magazines such as 'Dazed' that make use of one font in varying sizes are easier to read. Allot of the magazines I have chosen use contrasting colours in there masthead I like that by doing this it makes it easier to read and makes the brand name stand out. I prefer when magazines such as 'Exposed' place the masthead in front of the model instead of magazines such as 'Fashion' place the masthead behind the model, I think having the masthead on clear display is important for costumers to recognize the masthead so that they see the brand and buy the product again. I like the fonts used in 'Bazaar' and 'Vanity Fair' as they have a professional and delicate esthetic.

LO1: Proposal

Purpose

The purpose for UTOPIA Arts is to entertain the viewers in their free time and provide information to enjoy and learn from as a relaxing activity. Another purpose for my magazine is to promote and advertise different local artistry business and events in Sheffield.            

Form and Genre

Utopia Arts is a magazine local to Sheffield this is because I want readers to use the magazine to network and advertise their business to the people located closest to them. The genre of UTOPIA Arts is 'local arts business' this means the magazine will be focused on small business in the area off Sheffield that are in the production of different types of art.  
My ideas for my house style, cover lines and articles reflect my genre as they denote themes of art and business and connote calm creativity and professionalism.

Content                                

Front Cover

The Masthead of my magazine is called UTOPIA Arts. I have chosen the serif style font as I wanted it to connote simplicity boldness and be easy to read. I added leaf graphics on the 'A' in green I did this to connote nature, peace and positivity, this reflects the magazines values as a peace of media used to entertain and relax the viewer on art related topics.  

The banner cover lines are in black text they contrast with the white background connoting syplyseity this means the viewers will assume the magazine is well planed and reading the articles in the magazine won't be inconvinient for the reader. The banner is outlined with a mustard yellow, the yellow connotes the contents of the banner will be exciting and will viewer happy when reading.        

I have chosen the serif Font style called Baskerville Old Face, the majority of the text will be in black but there will also be sage green text. The sage green text will be used to pull attention to the viewer it will do this as it contrasts against the background to connote its importance. For example 'important text' will include cover lines, buzzwords. Other features of the magazine will also be in sage green such as the graphics as they will be used to surround important features.     

The House style colours of my magazine include; black, white, sage green and mustard yellow. These colours connote the magazine is cheerful, natural, friendly, orderly and pleasant.   

The Cover lines from this magazine include Sally's Mcrame, City life, Natural contemplation, colours impact, 2024 Hottest Creatives!, Flower pressing Masterclass, New and emerging, Events near you, Dynamic Expression, How to access your community, confronting marine pollution, Layered Narratives, Resisting stereotypes, Shaping the future, Win. All of these cover lines fit the Genre of my magazine because they include events local to Sheffield this fits the magazine as it is a local magazine, it covers my genre of local arts business And my audience will be engaged in them because they cover topics such as art, social events, environmental issues and how we view society these are all topics my imaginary entity will be interested in therefore the majority of my audience will also be interested in them.   

The Main cover line 'Fired Arts Sheffield' and pull quote 'where people of all ages can get creative with a range of artistic activities' they fit the genre of my magazine because it is a pottery painting business local to Sheffield owned by a middle aged woman. 

In my Main cover image the model will be the business owner of 'Fired Arts' in a medium long shot she will be looking away from the camera to the left smiling this will hopefully make the audience feel left out, making them want to read what's in the magazine so that they are included. She will be stud in a relaxed position to connoting that the reader will feel calm and happy like her while reading the magazine. Her costume will be modern clothing, for example jeans and a t-shirt connoting a relaxed and casual atmosphere to the viewer so that the viewer can easily relate to the model as they will wear similar clothing in their day to day life.      

Contents page

The types of article featured in this magazine include interviews with artists, an opinion peace on 'Sally's Mcrame' an Esty business owners artwork and 'City life' an art exhibition, an information peace on 'colours impact', and a think peace on 'Natural contemplation'. The images I will have in my magazine are examples of artwork from the 'city life' exhibition, the main front cover photo of the Fired arts business owner and an image of 'Sally's Mcrame' posed making her art work. In my magazine there will be a competition to win a Mabef M22 box easel this will draw in readers that are interested in art and artist equipment.         

Double page spread                       

page 1

The Photo featured on page 1 will denote at least 3 examples of pottery painting from Fired Arts shaped to resemble a polaroid picture, this will connote the theme of photography. The Headline title's include 'Interview', 'Advertisement', 'work shops', 'other work' and 'typical day of work'. The colour scheme on both pages of the double page spread will include a mustard background and beige box's for black text. This colour scheme conotes reading the DPS will cause happiness and calm for the viewer.

page 2

The main Photo of the double page spread will be a pitcher of the business owner of fired arts as she is the topic of the double page spread and my target audience, she will be in jeans and a t-shirt and she will be posed throwing or decorating pottery. This image connotes calm and creativity. The Lead of the 2nd page is 'My proses' this will be an interview with the business owner of Fired arts discussing what she does in her Job as a business owner, the Pull quote on the front cover will be from this article. This article themes connotes hard work and progress over time.

The Target audience is an ABC1 audience aged 35-50, that have free time to spend reading while working from home or to read while commuting to there job or to simply read in there free time to use as a way of relaxing. An ABC1 audience will stereotypically want something more intellectual to read that is why there are allot of cover lines to advertise they will have a large source of articles to read in the magazine, they will also have an disposable income that allows them to afford a magazine for there hobby in art as self indulgence. The magazine will target a female audience by mainly using female models in a wide range of ethnicity's and cultural groups aged similarly to the magazine's target audience. The images of these women will showcase them as ideal selves instead of ideal partners representing them as powerful, intelligent and capable. 

To better understand my target audience I have created an imaginary entity based on my ideal audience member: Leo French is a 40 year old Hispanic, middle class women who is the business owner of a popular new online pottery business she works from home and uses Instagram to advertise and cell her business's products, she is looking to hire staff as her business is becoming difficult to manage by herself to do this she will use UTOPIA Arts magazine to find local events near her where she can network with other business owners and business  to hire staff and create partnerships with other businesses.     

The Resources and Personnel for UTOPIA Arts will be only Suzie Booker (myself) working as the editor, photographer and graphic designer for the magazine. The hardware needed for the process of making this magazine is a laptop/computer and a phone or camera. The software needed is Adobe photoshop I will use this software form graphics design and to edit the photos. The models I need include the business owner of 'Fired arts' she will be featured on the front page as the main cover image, because her business is the topic of the main cover line, she will also feature in a different pitcher on the double page spread as she will be the focused of the articles on the double page spread. I will also need other female models in the age range of 35-50, they will be other artists/ business owner located in Sheffield.         

Distribution and marketing methods, My magazine will use synergy by promoting UTOPIA Arts on Its online platforms on Instagram and Facebook to target my 35-50 target audience, Instagram will be used to target 35-40 year old's and Facebook will be used to target 40-50 year old's. The profile picture for these accounts will be the masthead of the magazine shaped into an arc and there will be leaf emojis in the bio of theses accounts as the magazine regularly uses leaf graphics it will link to the design of the magazine. On these social media platforms they will post images of the latest released front covers of UTOPIA Arts this will be effective as it will appeal to the intended audience and pique interest .I will also include a short videos/ clips of interviews that will be made into articles to be put into the magazine this short form content will be used as teasers for what can be read in the magazine this will be effective because it will pique interest and leave them wanting more information therefore buying the magazine. I will also promote UTOPIA Arts on the radio this will access listeners on their way to work transporting in cars or listening on their phone on public transport, this will be effective because I will have a wide reach to a large audience and as is is audio it will engage my audience efficiently, advertising on a range of platforms will create horizontal integration. My magazine will print 1,000 copies to cell in stores and circulate through Sheffield. My magazines will be printed monthly to keep up to date but not once a week as the small business genre is niche. The size of my magazine will be A4 as I want it to be easy to read and present  images clearly. As my magazine targets women the gender ratio stats would be 11% male and 89% female. 80% of my audience would be in the ABC1 demographic. 

The camerawork in my magazines when photographing my models will mainly consist of eye level medium close up shots, mid shots and full shots. When I am taking a photo of a setting in will use eye level wide shot's and medium shot's. As well as high angle close up's.

In media my target audience of middle aged women are often viewed with biases perceptions do to societal ideologies. They are often misrepresented by harmful stereotypes such as being grumpy, nagging and kooky due to ageing, these stereotypes can perpetuate and reinforce sexist and ageist biases. They are mostly overlooked in media in order to comply with the male gaze. To make sure I am representing my target audience ethically I will try to use Representation theory, introduced by Stuart Hall. 'Hall suggests that identities, for example, race, gender or class, are not fixed but constructed and ‘represented’ through media.'. I will convey the identities and ideas of my models through the images I take, in the symbolism in my graphics and the language I use in my tag lines and articles. I am doing this so that my audience understands the decoded meaning of my magazine is that middle aged women are; capable, strong, intelligent, opinionated and creative. I hope to create a preferred reading in my article that allows the audience to accepts and understands the message I intended.