LO4: Evidence of editing: Double page spread

 

I made a page sized width: 42 cm to length 29 cm

I made the page mustard yellow

I made white boxes to map up my text and images following my mock up layout

typography Baskerville old face: body text size 12, masthead sized 96, tagline sized 24.

I added and positioned my photos 

Added updated interview text 

changed font to Times new roman

changed layout to fit all my text on the double page spread

LO1: prelim collage magazine

 prelim 

indesign is used to make books and magazines 

contents and DPS will be played out in Indesighn 

edit assets in photoshop 

collum gutter is the spacing between the slits of the columns 

a slug is used to bookmark different articles in your magazine 

bleed the tolerance aloowense given to the printers to print your pages without compromising the layout

image to fit selected box 

use text tool line it up to columns copy and paste text box

click the red box at the bottom right to insert spilled text 

right click image, effects, drop shadow 

LO4: Evaluation

Front cover

I have met the brief by creating the front cover of a new magazine aimed at a Sheffield audience that has all been originally produced by myself created on desktop publishing software. I have been able to produce a proposal with sample materials for an original media product to a client brief, plan and develop pre-production materials for an original media product to a client brief, create production materials for an original media product to a client brief and carry out post-production techniques and processes for an original media product to a client brief.

I met my proposal ideas by creating an aesthetically cozy magazine that will entertain the viewers in their free time and provide information and promote and advertise different local artistry business and events in Sheffield for the reader to enjoy, advertise their product and business in and learn from as a relaxing activity.  

I appealed to my audience of ABC1 women aged 35-50 by featuring middle aged women on my front cover so that the reader can relate to the model and are encouraged to view them as an ideal self, to do this I have taken Laura Mulvey's male gaze theory into consideration and subverted the male gaze by dressing my model appropriately in mainstream clothing item so that it is relatable to the target audience. Stereotypically an ABC1 audience is more intellectual meaning they will want to read a magazine that has allot of text and more dense wording. Because of this I included many cover lines and richer more complex wording. The artwork I chose in the secondary image of my front cover is a stereotypically femenin butterfly displayed to stereotypically target my female readers.

I met my proposal ideas and appealed to my genre of  'small local arts business' by following codes and conventions of the genre such as presenting artwork on my front cover, advertised local 'events' in Sheffield, selecting topics of interest to business owners and artists on the cover lines, choosing a small art business for my main cover story and having a minimalist aesthetic.

Contents page 

DPS

LO4: Final product

LO4: Exporting final magazine pages

LO3: Following codes and conventions

UTOPIA Arts fits into real magazine codes and conventions of the small art business genre and targets audience of middle aged women because:

Front cover

The Photos I will use on my front cover features middle aged women that the reader can relate to and are encouraged to view them as an ideal self to do this I have taken Laura Mulvey's male gaze theory into consideration and subverted the male gaze by dressing my model appropriately. As the model's costume is an apron and hoodie it's relates to art genre and is also relatable to the target audience as hoodies are a mainstream clothing item. I have followed magazine codes and conventions with my main image and secondary image as I have featured a smiling mid shot of my model's on the front cover, used complimentary colours and as my focal point is sharing the eye line with the viewer it engages them to read the magazine. The lighting in my magazine is also a convention in art and small business magazines as warm daylight is relatable, comforting and connotes warmth and calm.

Front cover used to inspire me 

compare the two .....

..name.. magazine is a ..genre.. I used this magazine to follow art magazine codes and conventions.

Photography: main focus is a figure in the middle of the page 

eye line: looking away, looking at the viewer

house style 

colour scheme: one main colour 

Target audience: adults 

masthead: white background, black text 

typography: professional

costume: casual 

genre: art, pottery, business, photography 

LO2: Fonts, graphics, house style colours

Front cover

Fonts

The Font I chose 'Baskerville Old Face' is suitable for my target audience as it has connotations of being mature, clean, stylish and easy to read. Having a clean simplistic font will represent the brand of  UTOPIA  Arts as timeless and well though out.

Graphics

As I am targeting small art business owners they stereotypically enjoy greenery and are interested in the plant life that can help to support climate change. That is why I chose to use leaf graphics on my front cover, but it is also because plant life connotes relaxation and calm representing my magazine as something that would be calming to read.

House style colours

I chose Yellow as it connotes happiness and the sun. And Green as it connotes nature, movement and suggests forward thinking. My audience will find this colour pallet intriguing and appealing as sage green is currently popular in the media today. I also chose black on white as it is simple and classic.